Brand Messaging
How to Write a Company Boilerplate for Press Releases
Your press release is ready to go, and someone asks for "the boilerplate." You open the last one you sent and find a paragraph...
Blog, page 5 of 24
Every article we have published, newest first. Guides, breakdowns, and the occasional disagreement with advice that gets repeated too often.
Brand Messaging
Your press release is ready to go, and someone asks for "the boilerplate." You open the last one you sent and find a paragraph...
Workplace Communication
It is Tuesday afternoon, the report is due Friday, and you already know it will not be ready.
Digital Communication
Eight minutes into your slides, you glance at the gallery view and see a wall of black tiles with names on them.
Brand Messaging
A regional accounting firm I worked with changed its name in March and spent the next six months answering one question from...
Media Relations
The article went live at 7 in the morning, and by 7:15 your phone had three messages.
Public Speaking
The average wedding toast is scheduled for five minutes and runs closer to nine.