About
The people behind Cuesta Comunicacion Total, how each article about communication skills is put together, and what we will not publish.
This is a blog and nothing more complicated than that. Nothing is deleted once it is up, so the archive is the full record, written to the standard of the line under the logo, Communication that lands right.
We started publishing after realising that the useful information about communication skills existed, but only in the heads of people who had no reason to write it down. Cuesta Comunicacion Total writes it down.
There are questions we routinely decline. Anything that depends on facts only you can see, and anything where being wrong would cost you real money on our say so.
There is no house byline here. Each piece is signed, and each signature leads to everything else that person has put their name to.
Marco Delrio, Corporate communication and PR strategist. Marco spent nine years pitching journalists before he started writing under his own name. He has drafted statements at two in the morning and watched good ones fall apart in an interview anyway, which is why he writes about what actually earns a reply instead of what a template promises.
Freya Lindqvist, Public speaking and presentation coach. Freya coaches founders and engineers who would rather write code than stand on a stage. She trained as an actor before she trained anyone else, and most of what she teaches is about what to do with the fifteen seconds before you open your mouth.
Theo Manrique, Workplace and digital communication writer. Theo managed distributed teams across five time zones for most of a decade before he wrote a word about it. He is suspicious of any communication advice that was not tested on a team that was tired, behind schedule and reading a message at eleven at night.
Nothing gets filed under three headings at once. If a piece does not have an obvious home, that usually means it has not been thought through yet. The busiest sections are workplace communication, public speaking and media relations.
Every piece here starts with a question somebody actually asked. If we cannot answer it from experience or from a source we can name, it does not get published.
We are independent. Nobody pays for a favourable mention, and the wording of an assessment does not change because a partner asked.
How claims get checked and how money is disclosed is written down separately, on the editorial policy page.
Tell us which line is wrong and why, at info@cuestacomunicaciontotal.com or through the contact page. Small errors are corrected the same week. Anything that changes the advice gets a dated note at the bottom of the article.
