The promise behind the site
A site is only as good as the process behind it. Here is ours for communication skills, written plainly so you can weigh the rest of the site against it.
Standards
The route every article on cuestacomunicaciontotal.com takes from idea to publication, and what we refuse to publish.
A site is only as good as the process behind it. Here is ours for communication skills, written plainly so you can weigh the rest of the site against it.
You can always see who wrote a page and what else they have put their name to. That traceability is deliberate, and it is why nothing here goes out unsigned.
Marco Delrio, Corporate communication and PR strategist. Marco spent nine years pitching journalists before he started writing under his own name. He has drafted statements at two in the morning and watched good ones fall apart in an interview anyway, which is why he writes about what actually earns a reply instead of what a template promises.
Freya Lindqvist, Public speaking and presentation coach. Freya coaches founders and engineers who would rather write code than stand on a stage. She trained as an actor before she trained anyone else, and most of what she teaches is about what to do with the fifteen seconds before you open your mouth.
Theo Manrique, Workplace and digital communication writer. Theo managed distributed teams across five time zones for most of a decade before he wrote a word about it. He is suspicious of any communication advice that was not tested on a team that was tired, behind schedule and reading a message at eleven at night.
Topics come from three places: reader mail, our own notes, and gaps we notice while reading what else is published. Nothing gets written because a keyword tool suggested it.
Some links on this site are commercial. They never buy a rewrite of the surrounding paragraph.
If a partner asks us to remove a criticism, the answer is no, and the request itself may end up mentioned in a future article.
Published means published. We do not bump dates to look active, and an edit only changes the modified date when it changes what the article actually tells you to do.
Send the page and the problem to info@cuestacomunicaciontotal.com. Typos are fixed silently. Facts are fixed quickly. Conclusions that turn out to be wrong are corrected in the open, with a note saying what we previously said.