What this document is
Publishing about communication skills without saying how you work is asking for trust you have not earned. This is how we work.
Standards
The route every article on cuestacomunicaciontotal.com takes from idea to publication, and what we refuse to publish.
Publishing about communication skills without saying how you work is asking for trust you have not earned. This is how we work.
Bylines are real people with real archives attached. If you disagree with a piece, you can see what else the same person has written and judge accordingly.
Marco Delrio, Corporate communication and PR strategist. Marco spent nine years pitching journalists before he started writing under his own name. He has drafted statements at two in the morning and watched good ones fall apart in an interview anyway, which is why he writes about what actually earns a reply instead of what a template promises.
Freya Lindqvist, Public speaking and presentation coach. Freya coaches founders and engineers who would rather write code than stand on a stage. She trained as an actor before she trained anyone else, and most of what she teaches is about what to do with the fifteen seconds before you open your mouth.
Theo Manrique, Workplace and digital communication writer. Theo managed distributed teams across five time zones for most of a decade before he wrote a word about it. He is suspicious of any communication advice that was not tested on a team that was tired, behind schedule and reading a message at eleven at night.
Topics come from three places: reader mail, our own notes, and gaps we notice while reading what else is published. Nothing gets written because a keyword tool suggested it.
Some links on this site are commercial. They never buy a rewrite of the surrounding paragraph.
If a partner asks us to remove a criticism, the answer is no, and the request itself may end up mentioned in a future article.
The date on an article is the date it was published. When a change alters the advice, we update the modified date and say what changed. Cosmetic edits do not reset the date, because pretending a page is fresher than it is helps nobody.
Send the page and the problem to info@cuestacomunicaciontotal.com. Typos are fixed silently. Facts are fixed quickly. Conclusions that turn out to be wrong are corrected in the open, with a note saying what we previously said.