Workplace Communication
How a Good Coach Cues a Rep Without Overexplaining
I once sat in on a training session where a coach corrected the same client's form four separate times using four different...
A friend house hunting last year sent me a listing and asked what I thought of the description. My honest answer surprised her: I told her what it did not say, not what it did. No mention of the street noise.
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Workplace Communication
I once sat in on a training session where a coach corrected the same client's form four separate times using four different...
Brand Messaging
A hospitality client once handed me a stack of twelve property listings to review, and eleven of them opened with some version...
Communication Skills
My grandfather listened to the same farm radio broadcast every morning for forty years, a fifteen minute segment that covered...
Digital Communication
A client once asked me to review push notification copy that their team had written using the exact same style guide as their...
Communication Skills
I once watched a room go quiet three full seconds before a presenter had said anything to explain why.
Public Speaking
I once had a client, a startup CEO, who wanted her all hands updates to sound more energetic without sounding fake, and the...
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Three people who have spent their careers on the sending end of a message, in press rooms, on stages and inside distributed teams, writing about what actually gets read, heard and believed. Every article carries a byline, and every byline links to everything else that person has written.