Media Relations
How to Prepare for a Podcast Interview as a Guest
You said yes to a podcast interview, the recording is next Thursday, and you have no idea what the host will actually ask.
Corporate communication and PR strategist
Marco spent nine years pitching journalists before he started writing under his own name. He has drafted statements at two in the morning and watched good ones fall apart in an interview anyway, which is why he writes about what actually earns a reply instead of what a template promises.
Media Relations
You said yes to a podcast interview, the recording is next Thursday, and you have no idea what the host will actually ask.
Brand Messaging
A visitor lands on your homepage, reads the headline, and still cannot tell what you sell or why it beats the alternative.
Media Relations
Most reporters skip the quote in your announcement because it says nothing a person would actually say out loud.
Brand Messaging
Your about us page is probably the second most visited page on your site, and it probably says almost nothing.
Media Relations
A reporter is writing about your company at 4:40 PM with a 6:00 PM deadline, and she needs a logo, a headshot of your founder...
Media Relations
You have news worth covering, but if you send it the morning it goes public, reporters will not have time to write anything...