Media Relations
What a Property Listing Leaves Out on Purpose
A friend house hunting last year sent me a listing and asked what I thought of the description.
Corporate communication and PR strategist
Marco spent nine years pitching journalists before he started writing under his own name. He has drafted statements at two in the morning and watched good ones fall apart in an interview anyway, which is why he writes about what actually earns a reply instead of what a template promises.
Media Relations
A friend house hunting last year sent me a listing and asked what I thought of the description.
Brand Messaging
A hospitality client once handed me a stack of twelve property listings to review, and eleven of them opened with some version...
Digital Communication
A client once asked me to review push notification copy that their team had written using the exact same style guide as their...
Communication Skills
A press secretary I once managed received the same note from me for three straight months: be more concise in briefings.
Brand Messaging
A startup I advised three years ago built its entire brand voice around one perfect tweet.
Media Relations
I spent nine years on the sending end of pitch emails before I ever sat with a reporter and watched their inbox in real time.