Games
What Game Update Names Teach About Naming a Product Release
A software client once asked me to help announce "version 4.2.1" to customers and journalists. I asked what changed.
Corporate communication and PR strategist, page 3 of 8
Marco spent nine years pitching journalists before he started writing under his own name. He has drafted statements at two in the morning and watched good ones fall apart in an interview anyway, which is why he writes about what actually earns a reply instead of what a template promises.
Games
A software client once asked me to help announce "version 4.2.1" to customers and journalists. I asked what changed.
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I have written a lot of promotional copy, and I have also had to clean up after fake promotions that borrowed a client's name.