Brand Messaging
Writing a Villa Listing Guests Actually Read
A hospitality client once handed me a stack of twelve property listings to review, and eleven of them opened with some version...
Topic
Naming, tone and staying consistent across every channel.
Brand Messaging
A hospitality client once handed me a stack of twelve property listings to review, and eleven of them opened with some version...
Brand Messaging
A support team I worked with had a rule that every apology email had to include the phrase "we understand your frustration." It...
Brand Messaging
A startup I advised three years ago built its entire brand voice around one perfect tweet.