Brand Messaging
How to Keep Your Brand Tone in Customer Support Replies
Your website sounds warm and confident, your social posts sound playful, and then a customer emails about a late order and gets...
Topic
Naming, tone and staying consistent across every channel.
Brand Messaging
Your website sounds warm and confident, your social posts sound playful, and then a customer emails about a late order and gets...
Brand Messaging
A visitor lands on your homepage, reads the headline, and still cannot tell what you sell or why it beats the alternative.
Brand Messaging
Your about us page is probably the second most visited page on your site, and it probably says almost nothing.
Brand Messaging
Your website says you are calm, expert and plain spoken.
Brand Messaging
Your press release is ready to go, and someone asks for "the boilerplate." You open the last one you sent and find a paragraph...
Brand Messaging
A regional accounting firm I worked with changed its name in March and spent the next six months answering one question from...