Brand Messaging
How to Build a Brand Message House Your Team Will Use
Ask five people at a 20 person company what the business does and you will usually get five different answers.
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Naming, tone and staying consistent across every channel.
Brand Messaging
Ask five people at a 20 person company what the business does and you will usually get five different answers.
Brand Messaging
Ask ten small business owners for their tagline and at least six will give you some version of "Quality you can trust" or "Your...
Brand Messaging
Ask a founder what the company does and watch the first two seconds.
Brand Messaging
A badly worded corporate apology after a mistake can do more damage to a brand's reputation than the original mistake did,...
Brand Messaging
Most companies past a certain size have a brand voice document somewhere, a PDF outlining tone, vocabulary preferences, words...
Brand Messaging
A client running a one-person online shop once sent me eleven product descriptions to review before a launch, each one built...