Media Relations
Pitching a Lender Is Closer to a Media Pitch Than You Think
A client preparing to ask her bank for a small business line of credit asked me to help her practice, assuming I would coach...
Corporate communication and PR strategist, page 7 of 8
Marco spent nine years pitching journalists before he started writing under his own name. He has drafted statements at two in the morning and watched good ones fall apart in an interview anyway, which is why he writes about what actually earns a reply instead of what a template promises.
Media Relations
A client preparing to ask her bank for a small business line of credit asked me to help her practice, assuming I would coach...
Brand Messaging
A client running a one-person online shop once sent me eleven product descriptions to review before a launch, each one built...
Media Relations
A friend house hunting last year sent me a listing and asked what I thought of the description.
Brand Messaging
A hospitality client once handed me a stack of twelve property listings to review, and eleven of them opened with some version...
Digital Communication
A client once asked me to review push notification copy that their team had written using the exact same style guide as their...
Communication Skills
A press secretary I once managed received the same note from me for three straight months: be more concise in briefings.