Brand Messaging
Picking a Brand Voice You Can Keep for Years
A startup I advised three years ago built its entire brand voice around one perfect tweet.
Corporate communication and PR strategist, page 8 of 8
Marco spent nine years pitching journalists before he started writing under his own name. He has drafted statements at two in the morning and watched good ones fall apart in an interview anyway, which is why he writes about what actually earns a reply instead of what a template promises.
Brand Messaging
A startup I advised three years ago built its entire brand voice around one perfect tweet.
Media Relations
I spent nine years on the sending end of pitch emails before I ever sat with a reporter and watched their inbox in real time.
Media Relations
The worst statements I have ever seen written were written under deadline, forty minutes before a reporter's story went live,...
Games
Video games have grown into one of the most powerful storytelling mediums of our time, using narrative, character, and...