Brand Messaging
How to Write a Company Boilerplate for Press Releases
Your press release is ready to go, and someone asks for "the boilerplate." You open the last one you sent and find a paragraph...
Corporate communication and PR strategist, page 2 of 8
Marco spent nine years pitching journalists before he started writing under his own name. He has drafted statements at two in the morning and watched good ones fall apart in an interview anyway, which is why he writes about what actually earns a reply instead of what a template promises.
Brand Messaging
Your press release is ready to go, and someone asks for "the boilerplate." You open the last one you sent and find a paragraph...
Digital Communication
Eight minutes into your slides, you glance at the gallery view and see a wall of black tiles with names on them.
Games
Games built around guessing numbers look simple from the outside. A set of outcomes, a prediction, a result.
Brand Messaging
Ask ten small business owners for their tagline and at least six will give you some version of "Quality you can trust" or "Your...
Digital Communication
It usually arrives at a bad time. A message request on LinkedIn, or a DM on X or Instagram, from someone who says they are a...
Games
In many online games, players cannot type freely mid-match, so they lean on emotes: a wave, a thumbs up, a little bow after a...