Media Relations
Writing a Statement Before the Story Breaks
The worst statements I have ever seen written were written under deadline, forty minutes before a reporter's story went live,...
Corporate communication and PR strategist, page 2 of 2
Marco spent nine years pitching journalists before he started writing under his own name. He has drafted statements at two in the morning and watched good ones fall apart in an interview anyway, which is why he writes about what actually earns a reply instead of what a template promises.
Media Relations
The worst statements I have ever seen written were written under deadline, forty minutes before a reporter's story went live,...