Brand Messaging
Picking a Brand Voice You Can Keep for Years
A startup I advised three years ago built its entire brand voice around one perfect tweet.
Blog, page 23 of 24
Every article we have published, newest first. Guides, breakdowns, and the occasional disagreement with advice that gets repeated too often.
Brand Messaging
A startup I advised three years ago built its entire brand voice around one perfect tweet.
Media Relations
I spent nine years on the sending end of pitch emails before I ever sat with a reporter and watched their inbox in real time.
Media Relations
The worst statements I have ever seen written were written under deadline, forty minutes before a reporter's story went live,...
Public Speaking
Someone asks me this in nearly every first coaching session, usually with a small, embarrassed laugh, as though the question...
Public Speaking
A founder I coached last year had forty two slides for a twelve minute pitch.
Workplace Communication
I once ran a distributed team where the weekly status doc had eleven contributors and, according to the read receipts our tool...