Brand Messaging
Writing a Villa Listing Guests Actually Read
A hospitality client once handed me a stack of twelve property listings to review, and eleven of them opened with some version...
Blog, page 21 of 24
Every article we have published, newest first. Guides, breakdowns, and the occasional disagreement with advice that gets repeated too often.
Brand Messaging
A hospitality client once handed me a stack of twelve property listings to review, and eleven of them opened with some version...
Communication Skills
My grandfather listened to the same farm radio broadcast every morning for forty years, a fifteen minute segment that covered...
Digital Communication
A client once asked me to review push notification copy that their team had written using the exact same style guide as their...
Communication Skills
I once watched a room go quiet three full seconds before a presenter had said anything to explain why.
Public Speaking
I once had a client, a startup CEO, who wanted her all hands updates to sound more energetic without sounding fake, and the...
Digital Communication
My nephew once texted me a sentence I had to ask him to translate word by word.